It's official. Google does not use keywords for search, although she reserves her right to change her mind. Writing on the Google Webmaster Central Blog Matt Cutts writes:
At least for Google's web search results currently (September 2009), the answer is no. Google doesn't use the "keywords" meta tag in our web search ranking.
Really effective web design incorporates usability research. That is research that tests how users react to your site in a real environment. Seven years ago we offered this research as a service, but at that stage no-one was convinced enough of the need to do it - unless they had huge budgets.
"To tweet or not to tweet?" is a question we're constantly being asked by clients. There's no definitive answer, although those who say it is just a fad are mistaken. How different organisations use it and how they integrate it into their websites will be highly specific to what your aims are and how many resources you have.
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