Getting a handle on PR
If your job was relating your clients to the public you'd think that you'd be all over the newest uses of the Internet. Some of my recent experience suggests not. Like every other industry, Public Relations professionals are resistant, or even oblivious to, the way the Internet radically alters how you can and should spread your message. This article isn't about those PR professionals.
What's better - Print advertising or Internet advertising?
I am currently trying to sell an investment property and was given a copy of the Gil Davis book "Sell for More" which aims to teach you how to sell your residential property for a higher price.
A million dollars worth of usability research for nothing
Really effective web design incorporates usability research. That is research that tests how users react to your site in a real environment. Seven years ago we offered this research as a service, but at that stage no-one was convinced enough of the need to do it - unless they had huge budgets.
Hey Hey, iSnack smacked down 2.0
"To tweet or not to tweet?" is a question we're constantly being asked by clients. There's no definitive answer, although those who say it is just a fad are mistaken. How different organisations use it and how they integrate it into their websites will be highly specific to what your aims are and how many resources you have.
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